I'm a New York City PR girl at heart. Sometimes, I hate to admit it, but I talk fast, walk faster and make magic happen.
For almost 10 years, I worked as a publicist in New York City. I specialized in fashion and beauty PR, but also doubled as the graphic designer for many of my clients. The public relations mentality is ingrained in me.
When designing marketing creative for my clients, what did they usually want?
"I'm not sure, but it should be pretty."
Luckily, I knew each brand like the back of my hand, so I understood the infinite meanings of "pretty." I was also able to ensure the design aligned with the goals and strategy of the overall campaign.
As a freelance graphic designer, I use my background as a publicist and marketer to understand your communications goals and to translate the message into an effective design. I also pride myself in understanding your brand aesthetic. So, when you say "pretty," I know exactly what you mean.
I may no longer be a publicist, but as a designer, I work with many PR professionals, marketers, and small business owners. Your success is my priority, and providing you with beautiful, graceful designs is my mission.